Search 101
Home » Search 101 »Ethical SEO

Ethical SEO

Web.com Search Agency uses only organic, ethical search engine optimization (SEO) techniques to boost the search engine rankings of a website. Unlike other companies that make unrealistic 100% guarantees, we are comfortable telling you that, while we have an outstanding track record for elevating clients' rankings in the search engines, there is always a chance that you may not get the results you had envisioned. With Google's ever-changing algorithms that even the savviest SEO professionals have to analyze to understand, it is improbable that any company can be successful 100% of the time.

Unfortunately, many webmasters fall prey to common unethical, "black hat" methods that run the risk of having their sites banned from Google and other search engines. Often used to achieve short-term results, black hat SEO includes such practices as keyword stuffing, hidden text/links, improper use of doorway pages, cloaking, false redirects, link farms, duplicated content across multiple pages and misspellings of well-known websites. Sure, you might see immediate results, but they won't last long and when you're caught, you will be penalized.

A truly ethical SEO company uses standard practices, makes realistic evaluations and delivers on its promises. They use ethical SEO techniques that lead to lasting results. It may take longer; however, your rankings will grow steadily and you'll get much better long-term performance and a better ROI. An ethical SEO firm will provide these services:

  • Strong keyword research that balances relevancy and competition
  • On-page optimization, which includes content, headings, title tags and other factors
  • Link building to get high-quality inbound links
  • Professional account management

Committing to using SEO ethics is a win-win for all – website owners get quality, interested visitors; searchers get results that are relevant to what they are looking for; and search engines are provided with high-quality pages that they can deliver to searchers.

Contact Web.com Search Agency to discuss what we can do to improve your rankings ethically. Call 1-877-RANK321 today for a free consultation.

© 1997-2012 Web.com Search Agency - All Legal Rights Apply.Privacy Policy | Link To Us | Contact Us | 1-904-251-6312


Other Web.com Services or Brands: Website Design | Leads | Website Development | Ecommerce Shopping Cart | RenovationExperts.com | Solid Cactus