Pay-Per-Click Search Engines
Our search marketing services extend past organic SEO to include pay per click advertising. Pay Per Click allows new sites to get fast exposure on search engines by buying sponsored listings for instant results. Many of our clients have found success by targeting paid and natural search results in order to capture a high percentage of search traffic. These are two major types of pay per click advertising: search engine marketing and content network marketing.
While the PPC engines listed below are the most common and largest in the U.S., we have the ability to work with a number of other U.S. and international platforms. Read below for more information about specific PPC engines.
Google AdWords is currently the largest PPC engine. It boasts an auction model similar to Yahoo! and MSN. Google AdWords sponsored listings can be found in the top 3 listings and the right hand column of Google's search results. Google Ads are also distributed to partners such as AOL, Ask Jeeves, Netscape, and others.
Yahoo! Search Marketing (formerly Overture)
As one of the original PPC engines, Overture was created as a spin-off of IdeaLab in 1997. It held a leadership position in the search engine advertising space for several years, until it was acquired by Yahoo! in 2003. Recently, it has been updated with advanced capabilities similar to Google's bidding and advertising model. Yahoo! Search Marketing partners also include AltaVista and AlltheWeb.
MSN now offers its own PPC platform. Previously, MSN Search displayed Overture and Yahoo! PPC ads, but now MSN provides users with its own PPC engine, Microsoft adCenter. These results are displayed on the Windows Live network and searches originating from the Windows Vista operating system.