Link Building is one of the best things you can do for your website-and your business. It increases link popularity, which is essential to attaining and maintaining top search engine rankings.
For several years, Web.com Search Agency has been mastering the art of link building, the strategic process of creating quality inbound links to your website. Incorporating a link building program means increased traffic to your business from relevant sites-resulting in improved visibility, credibility, search engine exposure and revenue
There are many different ways to implement SEO link building to increase popularity, but you need to be careful-many methods are ineffective or even potentially dangerous to good rankings. Web.com Search Agency is a market leader in link building strategies and manages hundreds of customers with various link building services. We fully understand the complex link building environment and have an excellent track record for achieving measurable results.
Our strategic custom link building service, has been rapidly endorsed by our growing client base. In addition to our custom programs, we offer more traditional yet still powerful one-way link building models including Directory Submission and Registration, Press Release Distribution and BlogReviews.
To learn more about our professional link building campaigns that will work for your business, we welcome you to call us at 877-Rank-321 or 480-949-1810. You can also fill out the form below. We'll research your website and give you a call to discuss our recommendations.
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How does Link Popularity Work?
The major search engines must evaluate a website on a variety of levels. Google in particular reviews over 500 million parameters during the ranking process.
Websites that rank high under competitive keyword phrases almost always demonstrate a high amount of value and credibility to the search engines. This "credibility" is established based on the number and quality of websites linking to the high ranking website. The basis of the Google algorithm relies on their proprietary PageRank technology.
Google references PageRank Technology as follows:
PageRank performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms. Instead of counting direct links, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page's importance by the number of votes it receives.
PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. Important pages receive a higher PageRank and appear at the top of the search results. Google's technology uses the collective intelligence of the web to determine a page's importance. There is no human involvement or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement. Source [http://www.google.com/intl/en/corporate/tech.html].
Yahoo, MSN, and Ask Jeeves also use a similar technique in their algorithms. The equation of links pointing to your website is called "Link Popularity." Link popularity can be increased in many ways. The process of increasing your website's link popularity is called "Link Building."