The perfect complement to Natural Search Engine Optimization, Link Building increases link popularity, which is essential in attaining and maintaining top search engine rankings.

The quality of the websites linking to your website is considered to be the single biggest influence of rankings in the search engines. Submitawebsite carefully inventories websites by vertical/industry in which to match your website with. These mid-high level website links can significantly help bolster your website's rankings. Learn More

The volume of other websites on the Internet that link to your website has a big impact on your search engine rankings. In addition, the ongoing growth rate of new websites linking to yours also plays a roll. Working with bloggers is a great way to spread your message, and better your search engine rankings. Learn More

The Internet is comprised of thousands of free and fee-based web directories. Often, directories are one of the first things a web marketer will do to help increase website link popularity. Popular directories include Open Directory Project, Yahoo!, Business.com, Best of the Web, etc. Learn More

Is your business growing? Press releases are the perfect way to spread the news about your business. Moreover, press releases represent a great way to go news and resource websites to link to your website. Press releases are designed first and foremost to distribute news, but are great for link popularity too. Learn More

To learn more call us at: 877-Rank-321 or 480-949-1810. Or, fill out our request a quote form and we'll research your website and give you a call to discuss our recommendations.

How does Link Popularity Work?

The major search engines must evaluate a website on a variety of levels. Google in particular reviews over 500 million parameters during the ranking process.

Websites that rank high under competitive keyword phrases almost always demonstrate a high amount of value and credibility to the search engines. This "credibility" is established based on the number and quality of websites linking to the high ranking website. The basis of the Google algorithm relies on their proprietary PageRank technology.

Google references PageRank Technology as follows:

PageRank performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms. Instead of counting direct links, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page's importance by the number of votes it receives.

PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. Important pages receive a higher PageRank and appear at the top of the search results. Google's technology uses the collective intelligence of the web to determine a page's importance. There is no human involvement or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement. Source [http://www.google.com/intl/en/corporate/tech.html].

Yahoo, MSN, and Ask Jeeves also use a similar technique in their algorithms. The equation of links pointing to your website is called "Link Popularity." Link popularity can be increased in many ways. The process of increasing your website's link popularity is called "Link Building."