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New York Upstate: Buffalo, Rochester

How SEO Helps Companies in Buffalo and Rochester, NY

Originally home to a thriving steel industry, Buffalo, NY, is becoming better known as a center for human genome and bioinformatics research. Many commercial banks and debt collection firms also make their home in Buffalo. Like Buffalo, Rochester, NY, has also moved away from its original economic roots, with its nickname changing from “The Flour City” to “The World's Imaging Center.” Imaging and optical science now play a large role in the economy and universities of Rochester. Rochester also serves as headquarters to many international businesses and Fortune 1000 companies.

Whether you're a financial institution in Buffalo or an imaging company in Rochester, you're always looking for ways to draw in more clients from your local area. While the Yellow Pages are the traditional place for people to look for local services, Internet search engines are now the most used information source. To get clients from this larger audience, your website's name needs to appear in a prominent place on the list of results. While advertising can provide a temporary way to be at the top of the results page, search engine optimization is the most effective way to keep your company high in the results for a long period of time.

A General Overview of SEO

People searching the Internet for information typically only look at the first page of results. Therefore, to be seen by the majority of Internet users, your website needs to show up within the first ten results. The key to landing in a top stop is to get a good search engine ranking. Through implementing keyword phrases and linking popularity, search engine optimization provides search engines the information they need to give a good ranking.

Keyword phrases are the words people type in when running a search. For each search, the search engine looks for websites containing words within the keyword phrase. If those words appear many times on one page, then the site receives a high ranking for relevance. It is possible to over-optimize when it comes to keywords. By putting keywords too many times on one page, the search engine filters the page out as spam.

Linking popularity is used in search engine optimization to determine a site's credibility. For this factor, search engines look at how many websites have links to your site. If there are several links from quality sites to your page, then your page receives a high popularity ranking, which normally translates into a high credibility ranking as well. Having a good balance of links and keyword phrases is crucial to moving your website up the results page.

Customized SEO for Your Company

Web.com Search Agency is a search engine optimization company with experience in a wide range of industries. No matter your company's specialization, we know the methods to help your site climb search engine rankings. We personalize our system to each client's needs by researching the company's surrounding area and finding the most applicable keywords for that industry and region. We also work to build up your site's linking popularity.

To learn more about search engine optimization, you can call us at 877-RANK-321. We'll look over your website and provide you with a custom proposal for free.

To learn more call us at: 877-Rank-321 or 480-949-1810. Or, fill out our request a quote form and we'll research your website and give you a call to discuss our recommendations.

Case Studies



"I have been very impressed with Web.com Search Agency up to this point. From the proposal stage, it was clear that you had the greatest expertise and understanding of the alternatives that we considered and we have continued to be very impressed. We are still at the early stages of our programme with you, but I am already seeing some of my keywords and phrases appear on the first page of all the major search engines. If the progress continues at this rate, we will be very happy customers indeed."
Alex Porritt
Blueberry Lake
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