Michigan: Detroit, Grand Rapids
SEO Helps Businesses in Detroit and Grand Rapids, MI
The two largest cities in Michigan, both Detroit and Grand Rapids are growing cities with relatively strong economies. With General Motors, Chrysler and Ford headquartered in its downtown, Detroit is perhaps best known as the world's automotive center. As a result, there are also many automotive support businesses, such as parts, electronics and design supplies, in the city. The area also boasts a competitive atmosphere for emerging technologies, from bio- and nanotechnology to cognotechnology. Grand Rapids, like Detroit, has a long history in automobile manufacturing. It has also been a center for furniture manufacturing over the years. Most recently, the city has attracted more health sciences to the area, thereby diversifying its economy.
SEO – The Basic Concepts
Increasing your business's clientele means adjusting how you approach your ever-changing consumer market. Regardless of what Michigan business sector you're in, one growing trend that affects all businesses is the increased use of Internet search engines. Instead of turning to the Yellow Pages for a list of local services, more and more people are going to Internet search engines, such as Google and Yahoo. In order to get in front of this growing Internet audience, your company needs more than just a website. It needs to appear high up on the search engine's list of results. If it doesn't show up in a prominent place there, people won't find it.
Search engine optimization is one of the most effective ways to improve your website's search engine ranking. If your website is search engine optimized, search engines are easily able to explore and find the information they need to rank your site. The two main factors that search engines look for when ranking a site are keyword phrases and linking popularity. Keyword phrases are words, such as “automobile parts in Detroit, MI,” used for an Internet search. The appearance of keywords on your site gives you a high relevance ranking for that search.
Even if a website has relevant words and information for a search, search engines also try to determine if this information is trustworthy. They do this through looking at your site's linking popularity, which is shown by how many websites link to yours. If several sites link to a particular page on your site, then search engines assume that the information on your page is valid. Otherwise, the other sites would not use it as a source of information.
Implementing an SEO Campaign for Your Company
At Web.com Search Agency, we have years of experience in optimizing websites for a variety of businesses, including automotive industry. Even though search engines are continually evolving, we stay on top of their changes and apply methods that will keep working even when search engines have updated their ranking methods. We work to bring our clients great results within their area and to attract quality traffic that will change into leads or future clients.
If you would like more information about how we use SEO to help companies, call us at 877-RANK-321. We'll look at your site and give you a free, custom proposal.
To learn more call us at: 877-Rank-321 or 480-949-1810. Or, fill out our request a quote form and we'll research your website and give you a call to discuss our recommendations.