North Carolina: Durham, Winston-Salem
Implementing SEO for Companies in Durham and Winston-Salem, NC
Durham, NC, forms an important part of the North Carolina Research Triangle, which is home to many high-tech companies and enterprises. A city of roughly 450,000 residents, Durham has established itself as a leader in medicine and education in addition to technology. The North Carolina city of Winston-Salem is attempting to move its economy more in the direction of technology as well. Though traditionally known for its tobacco, furniture and textile industries, Winston-Salem has been trying to attract nanotech, high-tech and bio-tech companies to the area. As a step in that direction, the city created the Piedmont Triad Research park as a center of biomedical and technology research. Through such efforts, leaders of both Durham and Winston-Salem are trying to keep the cities' economy strong for the future.
Regardless of what North Carolina business sector you're in, more and more people are now using the Internet when they search for your company's services. In fact, Internet search engines have now surpassed the Yellow Pages in popularity, and their use continues to grow. However, if your website is not optimized for search engines to explore, it cannot direct this traffic towards your company. As a result, you lose the chance to put yourself in front of this growing Internet audience.
Basic SEO Concepts
There are a couple of ways to make your website visible to this large audience of potential consumers. Many companies pay for the advertised spots that appear at the top of search engine results pages. However, that approach won't bring you long-term results. Its effectiveness will only last as long as the budget for it does. The most effective way to get your company's site to appear at the top of a results list is search engine optimization. Search engine optimization is designed to give you long-lasting results and to help your company's website naturally appear higher up in the search results.
Basic SEO consists of keyword phrases and linking popularity. Together, they determine your site's ranking in relevance and credibility, respectively. Keyword phrases are the words typed in during a search, for example, “tech company in Durham.” Once these words are entered, search engines look for websites that contain this phrase or similar combinations of the words from this phrase. If a website features the keywords a reasonable number of times on its pages, it is given a high relevance ranking and is placed higher up on the results list.
Linking popularity is the other method used to rank websites. Your site's linking popularity is determined by how many other websites link to yours. If several sites link to yours, then your Web page receives a high popularity and credibility ranking. Higher ranked sites that link to yours also confer a higher ranking on your site than a lower site would. As a result, the quality of the link can be as important as how many links you have.
Providing Your Company with Long-Term SEO
With expertise in a variety of business fields, Web.com Search Agency is a search engine optimization company that specializes in providing long-lasting SEO. Using ethical SEO tactics, we work with companies to help them fulfill their goals and to make sure they keep seeing results even when search engines change over time.
If you want to find out more information about long-term SEO, call us at 877-RANK-321. We'll evaluate your website and provide you with a free, custom proposal.
To learn more call us at: 877-Rank-321 or 480-949-1810. Or, fill out our request a quote form and we'll research your website and give you a call to discuss our recommendations.