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New Jersey: Newark, Jersey City

SEO Puts Newark and Jersey City Businesses in Front of More Potential Clients

As the two largest cities in New Jersey, both Newark and Jersey City are homes to diversified, growing economies. Newark's economy boasts over 300 types of businesses. While the third largest insurance center in the United States, Newark also has healthy retail, wholesale, banking and transportation industries. Jersey City, on the other hand, receives much of its economy boost from its role as a transportation and distribution center. It is a large commercial and industrial city, with warehouses, plants, oil refineries and railroad shops.

New Jersey businesses in every sector are always looking for ways to continue to improve and bring in more clients. While advertising can be an effective way to attract potential clients, building on the resources you already have can also open many new opportunities for your company. Your company's website, for example, is a prime way to draw more traffic to your business. However, to make sure your website's doing the most it can for you, it needs to be search engine optimized.

A Basic Lesson in SEO

The majority of people running searches on the Internet only look at the first page of results. Sometimes, they might look at the second. Regardless, if your company's website doesn't appear within those first 10 to 20 results, then you're missing a lot of potential clients. Search engine optimization helps improve your Web page's search engine ranking by making it easier for search engines to explore and find the information they need to rate your site. The two main things that search engines look at when rating a site are its keyword phrases and its linking popularity. High ratings in these categories potentially lead to a higher position on the results page.

The phrases Internet users type in when looking for local services are called keywords. Search engines use these keywords to judge a website's relevance to a specific search. Implementing specific industry keywords is an effective way to bring your website's ranking up in this category. Their presence shows search engines that you deal with the subject the Internet use is researching.

Linking popularity shows search engines how trustworthy the information on your site is. If several quality sites link to your website, it serves as an affirmation that the information you provide is legitimate. When getting links from other sites, it's better if the site is also a high-ranked site itself. By being a high-ranked site, it confers a higher ranking on your site than a low-ranked site would. Combined with keyword incorporation, strong link popularity typically translates into a higher overall ranking.

Using SEO to Help Your Company

Through personalized search engine optimization, Web.com Search Agency helps clients from several different industries to improve their search engine rankings and move their websites up the results page. Using ethical techniques, we optimize our clients' Web pages so they continue to see results when search engines change their algorithms.

Call 877-RANK-321 to get a free evaluation and proposal from one of our staff members. We'll answer any questions you might have and provide you with more information on SEO so you can know what to expect.

To learn more call us at: 877-Rank-321 or 480-949-1810. Or, fill out our request a quote form and we'll research your website and give you a call to discuss our recommendations.

Case Studies



"I have been very impressed with Web.com Search Agency up to this point. From the proposal stage, it was clear that you had the greatest expertise and understanding of the alternatives that we considered and we have continued to be very impressed. We are still at the early stages of our programme with you, but I am already seeing some of my keywords and phrases appear on the first page of all the major search engines. If the progress continues at this rate, we will be very happy customers indeed."
Alex Porritt
Blueberry Lake
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