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Ohio: Toledo, Akron

SEO Information for Businesses in Ohio

With its long business history, Toledo, OH, has earned several nicknames over the years, including “The Glass City” and “The Auto Parts Capital of the World.” As the phrase “The Glass City” implies, several large glass companies have their origins in Toledo. The city is also home to some large Fortune 500 automotive related companies. While manufacturing used to reign in the area, health care has taken over as the main industry. Similar to the situation in Toledo, manufacturing also lost its hold in the Ohio city of Akron. Akron's economy now spreads out over several fields, including research, financial and high tech industries. Both of the cities reflect Ohio's overall healthy economy, and they offer a competitive market for many industries.

Whether you're a new business in Toledo trying to get off the ground or an established company in Akron looking to grow, making your company visible to potential customers is a necessity. With Internet search engines outstripping the Yellow Pages as an information source, it's important to utilize this important source to its fullest. Thousands of people search the Internet everyday for local services. However, the majority of them do not look past the first page of results. If your Web page doesn't appear high up on the list of results, then you're missing out on potentially large, new client base.

How SEO Functions

No matter what region of Ohio you are in, search engine optimization is a key way to move your company's Web page higher up in a search engine's results. It basically consists of making the information that search engines use to rank your website easy for them to find. If they can't find it, then your website will continue to stay buried among the other results.

Linking popularity is one of the important factors that determine good search engine optimization. The linking popularity of your website is judged by how many websites have links to yours. If several sites feature links leading to your page, then your site is given a high ranking in this category. Search engines basically use this rating to establish your site's credibility. Therefore, if several sites use your page as a source of information, your page's content is deemed trustworthy and not spam.

Keyword phrases is the other factor search engines use to rate a website. They are simply the words people type in when searching on the Internet. Search engines check to see if and how many times these phrases appear on a Web page. If the keywords are found several times throughout the page, then the site receives a high ranking for having relevant information. However, caution must be taken when incorporating keywords into your website. If they appear too many times, the search engine will label the site as spam and not include it among its results.

Using SEO to Benefit Your Company

At Web.com Search Agency, we focus our work onto bringing clients great results. We understand how search engines work, and we apply this knowledge to get our clients the highest search engine rankings possible. Our experience with SEO spreads across a variety of different business fields, including transportation, automotive and health care. The techniques we use are also designed to bring our clients results even as search engines continue to change and refine their algorithms.

If you want more information about us or about search engine optimization, give us a call at 877-RANK-321. One of our consultants will evaluate your website and provide you with a free proposal of all the options we can offer you.

To learn more call us at: 877-Rank-321 or 480-949-1810. Or, fill out our request a quote form and we'll research your website and give you a call to discuss our recommendations.

Case Studies



"I have been very impressed with Web.com Search Agency up to this point. From the proposal stage, it was clear that you had the greatest expertise and understanding of the alternatives that we considered and we have continued to be very impressed. We are still at the early stages of our programme with you, but I am already seeing some of my keywords and phrases appear on the first page of all the major search engines. If the progress continues at this rate, we will be very happy customers indeed."
Alex Porritt
Blueberry Lake
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